Helping smokers quit: financial incentives work

As a society, if there’s anything we can do to make this easier, shouldn’t we?

Jamie Hartmann-Boyce, University of Oxford and Caitlin Notley, University of East Anglia

Smoking kills one in two regular smokers, but quitting at any point in life leads to big improvements in health, increased life expectancy and savings in healthcare costs. That’s why we need a range of ways to help people quit – and new evidence shows that paying people to quit is one way to boost quit rates.