Should we have a sex ban to boost desire?

My wife heard somewhere that imposing a sex ban can increase desire between a couple. We are in a bit of a rut and I’m keen to try something new, but this seems odd to me. What do you think? Could it work?

Overexposure to anything dulls your appetite for it, so cutting out sex might indeed make you hunger for each other. It’s a well-known technique that was