Calvin Klein under fire for 'upskirt' ad

The company has yet to respond to the controversy, with many calling the ad 'sexist and perverted'.

Earlier this week, Calvin Klein released images for their Spring 2016 campaign - and while many of the images were provocative, one in particular has attracted a firestorm of criticism.

The ad posted to the US brand’s social media accounts shows the 22-year-old Danish actress Klara Kristin standing over the camera, with the camera pointing up her skirt. The caption reads ‘I flash in my Calvins’.

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Commenter's online say it normalises the ‘upskirt’ shot - photos often taken without women’s consent - and glamourises sexual harassment.

“You r normalizing up skirt porn. It's NOT ok. It's not sexy. It's pathetic.”

“This image implies more that looking up a skirt is acceptable, in which it is not. I dont disagree that double standards exist, but it doesn't make images like this more acceptable. We should be careful what messages images like these promote to the younger audience who might take this as looking under skirts as acceptable”

"The people that look at these images and find them appealing are the problem with this. Lots of women have suffered this form of sexual harassment and now it's being advertised by an underwear company which is messed up and not okay."

“That’s not “flashing”; that’s the kind of shot that women are struggling to get made illegal. Way to help invalidate their issue and victimize them further.”

“would you be happy if a creeper took a picture of your girlfriend wife daughter or mom that looks like this? Upskirting happens to unsuspecting females by perverts constantly.”

But others have defended the ad.

"It's an attractive female proudly displaying her CK's... she's controlling the shot, she's creating the shot and there's not a shred of "assault" or misogyny taking place here".

“it's called freedom. Both Calvin Klein, as a company, and the model have it- regardless of your opinion. Get over it. It IS ok.”

The company has yet to comment on the controversy but the London-based photographer Harley Weir tells The Associated Press she's "really happy" with the response.

“I love it”.

What do you think?