This advert's surprise ending will have you pee yourself laughing
Are you a man of a certain age? Meet Stirling Gravitas. Part Old Spice Guy, part Most Interesting Man in the World, Stirling has his life Under Control.
Except, maybe, for one thing. But it's nothing to worry about. After all, he's got it sorted.
The brand is pouring a lot of resources into this, as you can tell from the high production values. Our moustachioed hero Stirling even has his own Twitter account, from which he dispenses nuggets of wisdom:
Why is it called scoring a try and not scoring a succeed? #sixnations #englandvscotland #KeepControl
— Stirling Gravitas (@S_Gravitas) March 14, 2015
Pro tip: Never get stressed. Reverse it and get desserts instead.
— Stirling Gravitas (@S_Gravitas) March 13, 2015
And he's got some more tips for those of you looking to improve your life. Exercise! Hydration! Moderation. All perfectly sensible.
Well played, TENA. Never has urine leakage been so sexy.
