Dublin shop launches first pay-per-view sandwich board

Retailer in Sandycove resorts to deperate measures to pay rates.

Apparently, Dun Laoghaire Rathdown Council have imposed a street furniture and plant tax on local shopkeepers.

#glasthulesaysno pic.twitter.com/9DxA3MOAx1

— Gerard Maguire (@64_Wine) March 11, 2014

This has become too much for one retailer, Gerard Maguire, who owns a wine shop on the Glasthule Road in Sandycove.

Please support our little village!! #glasthulesaysno pic.twitter.com/ELEu6RQ59Q

— Gerard Maguire (@64_Wine) March 11, 2014

So, to raise the €11,000 he claims to pay in rates, he's asking passersby for a contribution.

History in Glasthule. Ireland's first Pay Per View sandwich board. All donations to DLRCC.#glasthulesaysno pic.twitter.com/cCSDbKJSFm

— Gerard Maguire (@64_Wine) March 12, 2014