Singer Lily Allen is setting up her own record label after months of complaining about the music industry.
With two hit albums and a host of UK top 10 singles, Allen has been the model of chart success. But the 'Smile' singer has increasingly hinted at her dissatisfaction with the industry.
She said: “I’m setting up a record label at the moment, getting involved in lots of different things.
“I think things need to change in the music industry and we need to rethink a lot of stuff.”
She joked that the first artists she signs for her label will be “terrible ones that work on the radio.”
Allen was speaking today at the Q Awards in London where she received Best Track for her single 'The Fear'.
She said: “I was genuinely shocked by the way the whole album has been received.
“I really didn’t assume I’d win. I think when you start making assumptions then that’s when things start going wrong.”
Allen began her career by posting demos on social networking site MySpace, earning her a wide fanbase before she had been signed to a major label. Her songs have since been played through the site nearly 20 million times.
But this year Allen shocked fans by announcing her retirement from the internet, describing herself as a “neo Luddite”.
She said: “I’ve decided to separate myself from that world just as an experiment really – to look at how I consume the things I love in a different way.
“I always used to watch music videos on YouTube but it takes away their value.
“I’ve thrown away my laptop and I haven’t got a Blackberry. I’ve cut myself off and it’s been brilliant so far.
“You actually get to hold your records and listen to them from start to finish in the way the artist wanted them to be heard.”