Jamie Oliver to launch food stores chain

Celebrity chef Jamie Oliver today said he was planning to launch a new chain of food stores next month in the UK where professional chefs will teach customers how to cook ingredients bought in store.

Recipease, which is expected to open in London at the end of February, will enable shoppers to either assemble dishes themselves in-store, be taught how to cook the meal from scratch by professional chefs, or pick up freshly-prepared food to be finished off in the oven at home.