Row over Beatles song used in nappy advert

Some Beatles fans in the US are angry that the 1967 Beatles hit 'All You Need Is Love' is being used in a new ad campaign for disposable nappies.

Row over Beatles song used in nappy advert

Some Beatles fans in the US are angry that the 1967 Beatles hit 'All You Need Is Love' is being used in a new ad campaign for disposable nappies.

“For people who feel that political connection, it comes off as kind of a callous action,” said Angela Natividad, co-editor of adrants.com, a marketing commentary site. “You’ve got the Beatles, which draws like, religious feelings, and you’ve got the war [Vietnam].”

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited