A tiny village looks set to be swamped by John Lennon fans following the launch of a website detailing the ex-Beatle’s childhood links with the place.
The site promoting Durness in the Scottish Highlands has received more than 150,000 hits a day since Monday, tourist bosses said.
Lennon’s childhood trips to the Sutherland village – population 351 – are being officially promoted for the first time to attract tourists to the Highlands.
Between the ages of nine and 14 the musician spent summer holidays at Durness in Sutherland.
He returned in 1969 with his wife Yoko Ono and their children, during which the he survived a car accident at Loch Eriboll.
Durrant Macleod of the North Highland Tourism Operators Ltd, who have spearheaded the Lennon-based tourism drive, said: “It is quite extraordinary.
“We are absolutely delighted by the response and hope that many of the web visitors actually come to the north Highlands and see why it inspired and touched John Lennon in such a profound way.”
The website – www.northhighlandsscotland.com – previously received a respectable 3,000 hits a day.