Faria: Out of place, out of the house

Before going on the show, former PA Faria Alam admitted she had “a hell of a lot” riding on her appearance on Celebrity Big Brother.

Before going on the show, former PA Faria Alam admitted she had “a hell of a lot” riding on her appearance on Celebrity Big Brother.

Faria confessed that she would be “devastated” if her reality TV debut took “me back to where I am now”.

Unfortunately for the 39-year-old, the show has failed to win Faria a new army of fans.

She will remain famous for sparking English football’s biggest sex scandal, thanks to her fling with England coach Sven-Goran Eriksson.

Faria made her biggest impact on the Channel 4 programme when she sparked a race row by claiming that the British public would never vote for a non-white winner.

Bangladeshi-born Faria’s comments infuriated her housemates and lost her public support.

Any hope of a Big Brother romance, between Faria and sexually frustrated basketball star Dennis Rodman, petered out when she nominated him for eviction.

The pair had been enjoying cosy chats, cuddling in bed, and Faria had admitted she fancied him.

The former FA secretary was out of place on the show and had very little to say, according to the celebrities who nominated her.

She claimed to have anticipated getting nominated, but also said it was a bit of a surprise.

“I’ve already said: ‘This weekend I will be at home,’” she told Rula.

“When you resign yourself to the worst case thing, everything else is fine, a bonus.

“I apply that to a lot of things in my life and it works.”

Besides her romps with Eriksson, Faria also had an affair with FA chief executive Mark Palios.

That relationship cost Palios his job and threw the FA into turmoil.

Details of her affair with Eriksson hit the headlines in July 2004.

At the time, she was working as a personal assistant to FA executive director David Davies.

The wannabe model was nicknamed Ferrari thanks to her taste for the high life.

Alam quit her job after selling her story for a reported £300,000 (€436,700)

She described her fling with Eriksson as “the best sex of my life” and claimed to be in love with him.

In June last year she took the FA to an employment tribunal claiming constructive dismissal and sexual discrimination. She lost her case.

She said before she walked through the Celebrity Big Brother doors: “I am a good person. I’m not craving limelight. I’ve got a hell of a lot riding on this.

“It might make me incredibly famous but it might not. It might take me back to where I am now, which would be devastating.”

Her chosen charity was the NSPCC.

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