White in talks to write new Coca-cola track

The White Stripes frontman Jack White is in secret talks with Coca-Cola to write a new song for an iconic television commercial.

The soft-drinks giant believes the Blue Orchid rocker is the only musician with enough talent to write a track to rival the impact of I'd like to buy the world a coke - which became a huge hit after featuring in Coke's 1971 ad campaign.