Peter Andre brings out fragrance

It can't get much sadder than Peter André when it comes to milking the fame game - especially when it's his second time around. In the tradition of Glow by J-lo and Celine Dion's perfumes comes the singing six pack's foray into the perfume world - the unisex fragrance Insania.

Just where does he finds the time, between kissing those biceps and groping girlfriend Jordan's boobs on the red carpet, to come up with such an "insane" idea?