Generation Z influencers challenge the snowflake label

Far from being sensitive snowflakes, many post-Millennials are driven to succeed, says Deirdre Reynolds who talks to four young influencers.

WITH temperatures tipped to tumble below freezing, there’s sure be plenty of snowflakes across the country this Christmas — just don’t call Adam Wyse or his peers one of them.

At 23, the Waterford City East Fianna Fáil councillor is officially a member of Ireland’s Generation Z, and just one of the high-profile post-Millennials here determined to fight back against the demographic’s ‘snowflake’ image in 2018.