How do we sell careers in STEM to young girls?

How do we encourage young girls to pursue careers in STEM? Andrea Mara meets the women who think they’ve found the answer. 

Girls can do anything boys can do, right? Not according to the 29% of parents and teachers who still perceive STEM subjects as fitting more closely with boys’ brains, personalities and hobbies. That’s according to a report published earlier this month by Accenture and iWish, which also found that one third of teachers surveyed said they did not know enough about STEM, and STEM courses and careers. So how do we get more women and girls into STEM, and why does it matter?

Someone who feels very passionately about this is Caroline O’Driscoll, co-founder of iWish, a social enterprise concerned with encouraging young female students to pursue careers in STEM. She says that through the survey, iWish was able to pinpoint a particular challenge facing girls.