Bea Johnson: Queen of Zero Waste

When Bea Johnson decided to start blogging about her familyâs new lifestyle, her husband warned her that she was opening herself up to a lot of criticism.
âThe New York Times ran an article about us in 2010. Back then people really didnât know what our lifestyle meant,â Bea says. âThey
associated it with free-living in the woods and being a hippy; we received a tonne of criticism.â
But Bea and her husband werenât survivalists, naturists or swingers, they simply wanted to stop producing rubbish.
Bea coined the term âZero Wasteâ to apply to the way her family were trying to live, because in 2008, when they started, there wasnât even a term for what Bea, husband Scott and their sons Max and Leo were trying to do.
Almost a decade later, the familyâs annual waste fits into a small mason jar each year, and gets carted around the world by Bea, now the centre of a sustainability empire dispensing tips on everything from fashion and beauty to DIY via her blog, authoring a book, Zero Waste Home: The Ultimate Guide to Simplifying Your Life by Reducing Your Waste, and touring the world on speaking
engagements.
But in the beginning, there was criticism. Beaâs Zero Waste model is built on a platform of non-consumption; the family buy only what they need, and what they do buy is second-hand. Bea opened the familyâs sparsely furnished home to the press to show that Zero Waste living could be stylish and modern; this included her boysâ bedrooms in all their
minimalist glory.
âOne of the criticisms was âlook at what theyâre doing to their children, itâs depriving themâ. I thought, âare my children deprived because they donât get taken to McDonalds and instead they get taken to real restaurants with real food?â Instead of having a room full of things they donât need, their lives are full of activities and experiences.â
The Johnsonsâ Zero Waste life originated when they moved house to their home in Mill Valley, California.

Renting an apartment for a year to handle the move, the family put their possessions in storage. Moving into their new home, they realised that 80% of their belongings hadnât been missed.
This led the way to a eureka moment for Bea: âIt was in that time that we learned that when you live with less, you have more time to do whatâs important to you. Time for family, friends, picnics and hikes.
âThis consumer society was created by manufacturers who hired marketers to create a fiction; they promise time savings and money savings if you purchase all these products, but once you stop, you realise very quickly that itâs a lie.â
Inspired by this realisation, Bea and her husband began researching: âI began to feel sad about the future we would leave for our kids, and thatâs what gave us the motivation to change our ways.â
Scott left his tech job to set up a sustainability consultancy, while Bea battled with household waste solutions, some of which were comically unconventional: experimenting with vinegar as a shampoo substitute led to complaints from her husband that she smelled like salad dressing, and lichen was just not going to work as toilet paper replacement.
The methodology Bea developed is based on five Rs:
Refusing what you do not need
Reducing what you do need
Replacing all disposables with reusables
Recycling only what you canât reduce or replace
Rotting, or composting, the remainder.
Bea poses for photos to display just how versatile a small wardrobe of well-fitting secondhand clothes can be.
When the family travel, their white-painted, stylishly minimalist home is ideal to rent as a holiday home. Bea became the poster-girl for a movement that now has thousands of advocates, especially in Europe, where countries like France and Germany have taken the lead in setting up packaging-free supermarkets.
Now, Ireland is following in Beaâs footsteps too, with movements like Cobh Zero Waste, which aims to make the Cork Harbour town the first Zero Waste town in Ireland.
In the summer, Bring Your Own, a weekly packaging-free market, opened in Drumcondra to cater to people who want to lead a Zero Waste lifestyle.

âItâs extremely exciting to see how fast itâs growing,â Bea, who is just embarking on her ninth speaking tour, says.
Beaâs assertion that Zero Waste saves time and money is based on her own experience; comparing household spending from the year before their experiment began with a Zero Waste year, the Johnsons saw a 40% drop in expenditure.
This may be more a reflection of their pre-Zero Waste consumption habits than on savings made through buying bulk, though.
In Ireland, where 16% of people are
living on less than âŹ218 per week, it certainly doesnât seem to be cheaper to source bulk goods when supermarkets are running loss-leading campaigns on plastic-wrapped essentials.
But Bea says any step towards reducing packaging is a step in the right direction.
âIâm not here to tell anyone how to live their life,â she says. âIâm only here to talk about what weâve been able to do. If that inspires anyone, thatâs what matters.
"You really donât need to do much to see a great reduction in your waste output, and any change is good.â
- Bea Johnson will be a guest of Cork Harbour Alliance for a Safe Environment (CHASE) for a talk in the Rochestown Park Hotel, Cork, on Wednesday at 8pm.
- Tickets: chasecorkharbour.com/bea-johnson-tickets
- Beaâs TED talk: https://www.youtube.com/watch?v=CSUmo-40pq
- Beaâs blog: zerowastehome.com