Getting clean and lean: James Duigan on the simplicity of changing your food habits

Health guru James Duigan preaches simplicity when it comes to turning your life around, he tells Ciara McDonnell

Someone put coconut sugar in James Duigan’s coffee and he is absolutely raging. Well, as raging as a person whose entire lifestyle is based around an ethos of being kind to yourself can be. He’s cross because he believes that we are being swizzed into thinking that some sugars are healthy. “These pretend sugars, like dates or coconut unicorn fairy-dust – it’s all sugar, ” he crows.

“I went into a health bar just now and asked for a special kind of coffee and I noticed that there was a sugar on top of it. When I asked the server, he says ‘oh yeah, but it’s not processed sugar’. We have to stop conning people into thinking they’re being healthy when they’re not.”