Dove breastfeeding ad leads to a feeding frenzy

A new advert by Dove, regarding breastfeeding in public, is divisive and has caused alarm among mums, writes Jen Hogan

SKINCARE brand Baby Dove has come under fire for its recent advertising campaign which appears to support those who oppose breastfeeding in public.

Coupled with this, an image of a baby breastfeeding under the heading “75% say breastfeeding in public is fine — 25% say put them away. What’s your way?” has caused outrage by its seeming divisive nature.