Is the term Girlboss empowering or does it do women more harm than good?
When Sofia Amoruso released her book, #Girlboss, in 2014, it was clear she had more than just a bestseller in mind. With its ready-made hashtag there in the title, it was a call to action. A social media movement was born.
Three years later, that movement is still going strong — formally (#GIRLBOSS™ is trademarked by Amoruso, and this month saw the inaugural #GIRLBOSS™ Rally — the language of grassroots activism deftly appropriated for an exclusive ticketed event), and informally (#girlboss has been used to tag almost 5 million Instagram posts, for everything from weight loss to clean eating; motivational quotes to skinny teas; and of course, by the tribe who identify most with the Girlboss ethos: young female entrepreneurs.)
