The no make-up trend is beginning to catch on

The #nomakeupmovement is still a big trend for 2017, thanks to Alicia Keys’ decision to ditch her make up bag, writes Haley Mlotek.

Recently, Buzzfeed compiled examples of men on Reddit and Twitter who had shared photos of women they found beautiful, seemingly amazed by their own enlightened taste: The women, celebrities like Rihanna, Jennifer Lawrence and Emma Stone, were, they believed, not wearing makeup.

“Kylie Jenner looks so much better without makeup to me idk why. I’m prob just weird,” one man bravely tweeted.