Trendsetter Jackie Kennedy knew the power of image and branding

She loved French designers and championed American creators. Jackie Kennedy was a style icon who set the fashion agenda for decades, writes Carolyn Moore.

IT MAY now be one of fashion’s most over-used terms, but Jackie Kennedy was a true style icon.

Over the last century, few women have left such a lasting imprint on the fashion landscape that they would be considered genuinely worthy of that title, but nobody with even a basic understanding of fashion would argue Jackie Kennedy’s inclusion among that select few.