How these Irish women became full time digital influencers

The proliferation of social media has led to a wave of digital influencers, whether it be through their blogs, Instagram, or Snapchat. Paula Burns finds out how they work.

In a world saturated by social media the online influencer is having a moment. Brands and PR companies alike are standing up and taking notice of our daily obsessions of Instagram, Twitter, and Snapchat feeds.

The social networks have become a marketing dream where partnering with the latest blogger or Instagram sensation has become a very fruitful world for everyone concerned.