Pokemon Go could feature sponsored locations

While Pokémon Go has already generated millions of dollars for developer Niantic and Nintendo, it could always do better. Niantic has revealed that it is looking at the idea of sponsored locations.

In an interview with the Financial Times, Chief Executive John Hanke said, "There is a second component to our business model at Niantic, which is this concept of sponsored locations." This seems like a fitting way of generating some extra revenue, as businesses are already investing in lures as a way of attracting players to their location.

Advertisers would be charged for every customer visiting a store, as confirmed by the Pokémon Go app.