Pokemon Go could feature sponsored locations
In an interview with the Financial Times, Chief Executive John Hanke said, "There is a second component to our business model at Niantic, which is this concept of sponsored locations." This seems like a fitting way of generating some extra revenue, as businesses are already investing in lures as a way of attracting players to their location.
Advertisers would be charged for every customer visiting a store, as confirmed by the Pokémon Go app.
