We'll never fall out of love with denim

What’s great as a single but should never be doubled? No, not vodka. Denim.

When one denim item is worn with casual elegance — classic 501s, a faded jeans jacket, an ironic pair of dungarees — it gets labelled ‘iconic’, but double denim is David Hasselhoff. It is Wal Mart. It is stone washed horror.