HTC's latest now called the M10?

HTC hasn't yet confirmed anything official about their upcoming smartphone but the latest leak suggests a new name

HTC has a new phone coming out in the next couple of months. There's no official word on it yet but the sheer number of leaks mean that it's all but certain and while there has been plenty of speculation about the specs of the device today is the first time the name has come into question.

A new rumour from a reliable source suggests that HTC might be dropping the convention of One M9, etc in favour of something more streamlined. The word is that it will just be called the HTC 10. It's certainly short, and makes as much sense as most of the smartphone names out there. It's not really the 10th version of anything from HTC but the company will be hoping that this name will be part of what sets the new handset apart, after a pretty middling reception to the One M9.