9 ways to get the most out of your supermarket run and eat like royalty for less

If you want to throw away your hard earned cash, it’s pretty easy to waste money in the supermarket. However, with a bit of cop on, you can eat like a king on a peasant’s wage, writes Ciara McDonnell

As editor of one of the country’s leading food magazines I spent much of my time creating recipes for time-poor families who were on a strict budget. When faced with the cruel reality that it is sometimes cheaper to do a family’s weekly shop exclusively from the pre-prepared freezer section, I became passionate about finding ways to get the best value from my local supermarket, without compromising on good, wholesome food. Here are some of the best tips my fellow food writers and I have found along the way and easy routes to managing the dreaded supermarket run on a shoestring.

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