Time for men to brave up hit the high streets this Christmas

The words ‘shopping’ and ‘men’ have always been uneasy bedfellows. The idea of buying anything outside of the usual ‘boys toys’ like sports gear or electronics has always been uncharted territory for the average guy.

And this collision of rampant retail and the reluctant male is magnified even further at Christmas.

But isn’t the Man of 2015 completely at ease tracking down anything from Peppa Pig to frillies from Victoria’s Secret?