Girls can choose for themselves between a superhero doll or pink princess

Toy makers are now producing action dolls. But what girls really need is play diversity, writes Áilín Quinlan.

WANDER through the girls’ aisles of any major toy shop and you’ll be met by rows of buxom, scantily-clad dolls with huge eyes and plump, sexy lips.

It’s a wearisome sight, but one which is about to change thanks to a new range of superhero dolls. Designed with creative input from young girls who wanted stronger, more heroic looking, and, yes, less ‘girly’ dollies, the new team of six action heroes are set to get out there and kick ass in Toyland.