Do women need to act macho in the workplace?

The workplace should have changed radically with a twofold increase in women in the workplace compared to the ’60s. But has it, asks Andrea Mara. Or are women acting like men to get ahead?

Do women need to act like men in order to succeed at work?

Apparently many feel they do, with UK research showing that women are deliberately changing their behaviour at work to assume ‘male’ characteristics to be successful. According to a 2013 survey carried out by O2, women are consciously hiding emotions, dressing in a more masculine way, exaggerating assertiveness, and even mirroring the behaviour of male colleagues.