Nailing the school run look

If you thought that the school run is all hastily pulled together ponytails, jeans and runners, think again. Regular mums are getting up half an hour before their kids to make sure they turn heads, writes Paula Burns.

The crazy lazy days of the summer holidays are drawing to a close. It’s that time of year again when thoughts turn to organisation, routine, school uniforms, school bags, pencil cases and what on earth will I wear! For some this will be the inaugural school run. Entering a foreign land of mums meeting at the school gates ready to send off their little ones to the classroom. For most mums the school run is far from a stylish affair. Jeans and dry shampoo have become the uniform of those who spend the hour previous coaxing the little ones to eat their breakfast and get their pretty little asses out of the house in time for the school bell.

But thanks to our celebrity culture, the school run has become a catwalk and even the scruffiest mums will be able to tell you what their local Rock, Classic and Boho Mums are wearing. And then there’s the toned, bronzed taut Gym Mums ( not in Lidl or Aldi gymwear I hasten to add) who despite spending a month overseas haven’t put up a pound over the summer.