GAMETECH: The dawn of penal servertude
That all started to change, of course, when online communities began to take shape. Suddenly, behaviour and social etiquette could make or break a game’s fun factor. The rules expanded from button-pressing to, well, pressing someone’s buttons.
This is especially true in massive social games like EverQuest 2, where the entire experience relies on the conduct of other players. So the developers of EverQuest decided on a solution — this week, they created a penal colony.

