Secret Millionaire donation rocks for Cork’s RuffKulture

ANYONE familiar with the format of the reality television show, The Secret Millionaire, will know the format: a rich benefactor is covertly embedded in a disadvantaged community to spread his largesse on projects he deems worthy of financial support. 

A cover story is concocted to justify the presence of the cameras.

So when the Gurranabraher Arts Project, in the northside of Cork city, received a call in the summer of 2013, asking if they could accommodate a film crew making a documentary on youth issues, they were sceptical.