Male cosmetics: Man gets slap on the face

Men in the UK are already spending up to €840 million on grooming and marketeers are adamant that men will yet take to cosmetics in the same way that they’ve taken to moisturisers. Caomhan Keane decided to give man make up a twirl...

YVES ST LAURENT once said, “The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.”

Buy, maybe. But applying makeup by one’s self is certainly a fool’s errand. Especially for a 30-something male who’s grown tired of ‘being born with it’ and is now ready for what Maybelline has to offer.