McDonald’s stay ahead of the competition by adapting with the times
EARLIER this week, newly appointed McDonald’s chief executive Steve Easterbrook announced that his company had a “turnaround blueprint” for the restaurant chain. In an online address that lasted over 20 minutes, Easterbrook admitted the company’s “recent performance has been poor”, adding that “the numbers don’t lie”.
The chain celebrates the 75th anniversary of the opening of its first restaurant next Friday in something of a gloomier position than it had hoped. Company profits are down 15% from last year. From an April 2013 share price high of $103.59, the last two years have seen the company share price meander up and down between the $90 and $100 mark. The current share price sits at $96.13.
