New Superbowl ad is heartbreakingly cute

Superbowl Sunday almost upon us - and the half-time ad break is almost as competitive as the game itself.

With slots now running at nearly $4m a pop - you'd better make it memorable and Budweiser may have already won the war with their new offering "Lost Dog".

The ad follows an adorable lost puppy in search of his 'best bud' - the famous Budweiser Clydesdale horse.