Celebs feel the heat online

Charlize Theron said Googling her name would make her ‘feel raped’. Other celebs detest their online experiences, Rita de Brun writes.

REPUTATIONS are built and destroyed on the internet. So building and maintaining an exquisite online profile is vital, particularly for celebs whose popularity so often hinges on how they’re portrayed in social media.

To monitor that profile there’s no avoiding Google searches. But for Hollywood stars the experience can be so traumatic that in recent weeks Charlize Theron admitted to Sky News that she doesn’t Google her name, adding: “When you start living in that world, and doing that, you start I guess, feeling raped.”