How male grooming went mainstream

Celebrities have upped the ante when it comes to male grooming — and there’s no better showcase for the metrosexual man than the Oscars.

IT’S ABOUT maintenance. Or ‘mantanence’. It’s nothing to do with vanity. It’s about holding off the ravages of time and trying to project the right image. Male grooming is about making the most of yourself.

What do you do when a slate blows off your roof? You replace it. What do you do when you start losing your hair? You buy Regaine or shave it off. Mantenance.