High-tech Google in step with dance school

Modern communications and dance and theatre are merging.

Cork’s Firkin Crane is the recipient of the prestigious 2013 Arts Audiences Google Mentoring Scheme. This is the fourth year of the project and 16 organisations, including IMMA, Galway Arts Festival, the Gate Theatre, Riverbank Theatre, and the Chester Beatty Library, have benefited from the Google input.

It is the first time, though, that a Cork arts organisation has been selected, and Paul McCarthy, managing director of the historic Shandon venue, is delighted at the news: mentors from Google will advise the Firkin Crane for four months on how to connect with existing and new audiences through digital marketing.