Arthur's Day - cynical marketing or a boost for the arts?

It’s just four years old, but has Arthur’s Day lost its froth already?

It’s a cynical marketing exercise, according to some musicians. No, it’s much-needed arts investment, others tell Jonathan deBurca Butler

TODAY, at 17.59 people will be asked to raise their pint ‘to Arthur’, signalling the start of an event that celebrates the creation of ‘the black stuff’. Arthur’s Day began four years ago to mark the 250th anniversary of a drink that is synonymous with Ireland, but has become an annual event that is tiresome to many people.