Arthur's Day - cynical marketing or a boost for the arts?
It’s a cynical marketing exercise, according to some musicians. No, it’s much-needed arts investment, others tell Jonathan deBurca Butler
TODAY, at 17.59 people will be asked to raise their pint ‘to Arthur’, signalling the start of an event that celebrates the creation of ‘the black stuff’. Arthur’s Day began four years ago to mark the 250th anniversary of a drink that is synonymous with Ireland, but has become an annual event that is tiresome to many people.
