Smalls just got bigger
For decades, itâs been the ultimate question for men. Now with the return of Bridget Jones, women could be left facing a similar dilemma: Team Brief or Team Thong.
Some 12 years after Renee Zellweger first donned those âabsolutely enormous pantiesâ in Bridget Jonesâ Diary (right), Helen Fieldingâs third instalment of chick lit sensation finally hits bookshelves next month. In Mad About The Boy, Bridget â now in her 40s â is still calorie-counting, looking for love, and squeezing herself into granny pants. So what about the rest of us? âBig knickers are back with a bang,â says Sharon Webb, head of lingerie buying at Debenhams.
âSales of full briefs are up 49% compared to this time last year. While small pants continue to do well, thongs have declined overall, so it certainly seems women are enjoying the Bridget Jones trend again.â
When Marilyn Monroe famously flashed her undies in The Seven Year Itch in 1955, it sparked outrage. For todayâs celebrities, being papped ainât nothing but a g-string. Earlier this summer, Stacy Keibler accidentally gave fans a sneak peek of her barely-there pink panties at the Grand Prix in Monaco; while Gwyneth Paltrow hit headlines for wearing none at all at the premiere of Iron Man 3. &Then thereâs Cheryl Cole, a fan of minimal underwear. âI always wear a matching set â a nice thong and a nice bra. I couldnât wear underpants now,â she recently reported.
Meanwhile, after being spotted in a thong by her seven-year-old daughter Violet, actress Jennifer Garner joked: âShe said, âMom, your bottom has gotten so big that your panties donât even begin to cover it!ââ
But the stylish stars could be behind the times, according to lingerie experts. âG-strings have been going out of fashion for the last couple of years,â says Lorna Dempsey of Sleek.ie.
âWomen now tend to go for either French or Brazilian cut panties, with a lace effect around the edges, as they both appeal to men and are comfortable to wear. Big knickers can be sexy, but only if worn as part of an overall vintage look. If youâre going for Bridget Jones pants, pair them with a matching bra or corset, or even stocking and suspenders.â
Indeed big knickers are the choice of headline-grabbing Mylene Cyrus and Jessie J, two stars known for their bold fashion statements.
A bit like âBridgeâ though, who once memorably kept Mark Darcy waiting while she changed into âgenuinely tiny knickersâ, most women want the best of both worlds.
Irish women own an average of 42 pairs of knickers, 31 of which are for âspecial occasionsâ and 11 for everyday, according to a recent survey by Debenhams. âAny woman worth her salt will have a selection of undies in her bottom drawer,â says Dempsey.
âEveryone should have at least one item of shape-wear, along with a selection of comfortable and sexy undies. Whatever style you go for, you should always dress to suit your shape.
âStanding in front of a full-length mirror, make sure your bra fits, your knickers donât give VPL [Visible Panty Line]. If your bum wobbles or youâve got whale tail [Y-shaped waistband peeking above trousers], maybe a g-string isnât for you.â


