Viña Maipo Reserve Sauvignon Blanc

IS it just me or does wine seem to be getting cheaper?

It is remarkable, given our punitive alcohol duty and taxes, that it is possible to buy wine at such low prices these days with many shops offering them under €8 and sometimes for as little €4 in supermarket sales.

Duty is currently around €3.50 per bottle when you include VAT, so almost all wines costing under €7 are being sold at a loss somewhere along the line — whether that loss was incurred by the retailer, wholesaler or winemaker.