When breaking old rules can be healthy

His wife died following conventional treatment for cancer. Now Lord Maurice Saatchi wants to introduce a law to encourage medical innovation, but some experts say it is not necessary, Helen O’Callaghan reports.

ADVERTISING magnate Lord Maurice Saatchi co-founded the world’s biggest advertising agency — M&C Saatchi. So he knows the power of words and — speaking to Feelgood — he doesn’t indulge in superfluous speeches about the woman whose death has propelled him to try to facilitate a cure for cancer.

Of his three decade long relationship with Mullingar-born Josephine Hart — best known for her 1991 novel, Damage — he says succinctly: “It was the most intense 30-year love affair.”