Just like mammy used to make...

IT APPEARS we have a very serious case of ‘noshtalgia’.

Just like mammy used to make...

The new limited edition milk chocolate Tayto bar with crisps may be hideous but astutely pushes myriad buttons for formerly-youthful epicurean experimentalists. Those who passed decades pining for Kola Kube-induced bleeding gums or that delightful dental disaster, the Blackjack, are fuelling a national epidemic of old-style sweet shops.

Exports of familiar food brands to recently-emigrated Irish abroad are most definitely on the up, and prawn cocktail and black forest gateau are in vogue once more, albeit served with a large dollop of post-modern irony. Much of this food revivalism is seen as a response to recession, a comfort in familiar old pleasures; the New York Times began reporting increases in confectionery sales as the current global crisis kicked in back in 2008.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited