Two for the price of one

THE S/S 2013 Fashion Weeks were seeing double, with some of the biggest international names sending their models out twinned, two by two.

Louis Vuitton paraded designer doppelgangers wearing echoing outfits, model mirroring model in a stylish double act. Behind the scenes, fashion brands have been created by power twins, including the petite Olsen sisters, Ashley and Mary Kate, and identical Canadian twins, Dean and Dan Catten, of DSQUARED2. Both sets of siblings are the perfect ambassadors for their brands and have maximised their profile through the novelty of their double exposure.

The Olsen twins (who have worked together since they were nine months old and have turned being twins into a career), have built an empire estimated at €1bn, across a range of merchandise, for Wal Mart and JC Penney, as well as their own exclusive The Row, and mid-market collection, Elizabeth and James.