Baby bling... kerching!

WHEN Dolce & Gabbana recently launched a perfume for babies, the online reaction in Italy was enthusiastic. “A perfume for my babies,” gushed Angelablue60.

Dolce & Gabbana acknowledged babies smell beautiful and there’s no need to cover up their natural scent but said the notes of bergamot, honey and musk would accentuate babies’ smell, making them “even more irresistible and heart-meltingly sweet”.

Contacted by Feelgood, Rose Kervick, MD of eumom.ie, asked members on Facebook for their thoughts on perfume for babies. Responses ranged from, “Why would you put perfume on your baby? The smell of your baby is the best smell in the whole world, no perfume can beat it!”, to “Kiddy perfume ... what’s going on … let them grow up slowly ... ”.