Just say ‘no’ ...

Sheena Horgan is against ads that zealously target children. She talks to Colette Sheridan about the important distinction between wants and needs.

IN the run-up to Christmas, pester power is the scourge of parents. The demands are often fuelled by smart, relentless TV and online advertising campaigns. Ethical marketer, Sheena Horgan, author of Candy-Coated Marketing, has taken a stand against this commercialisation by encouraging her four daughters — aged six to 14 — to hand over their surplus toys and clothes to charity shops.

Saying ‘no’ to children