By the sheer force of personality

Mitt Romney has none. Barack Obama has lots. Bill Clinton has an abundance. Charisma, a combination of presence, power and warmth, is key to success — and you can learn it.

By the sheer force of personality

MONTHS before last week’s US presidential election, the charisma coach, Olivia Fox Cabane, was handed a video of Republican Party candidate, Mitt Romney. She graded him an ‘F’ for charisma. Romney’s “incongruent”, saying he lacked the three pillars of her model: presence, power and warmth.

She scored President Barack Obama, who was swept back into the White House, an A.

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