Talking about (the) i-generation

OVER the last decade, the world of personal entertainment, social media and just general gadgetry has developed at something approaching a breakneck speed.

There have been more “isn’t it amazing what they can do these days?” moments than you could shake a Wii controller at. It’s hard to imagine a world without Skype, Twitter and Wii. And of course you cannot go anywhere these days without being surrounded by people poking at their iPhones like baffled chimps.

Ten years ago tomorrow the recently deceased Steve Jobs unveiled the iPod to the world and thereby laid the foundation for everything that followed. Since then there have been six iPod Classics, two iPod Minis, six iPod Nanos, four iPod Touches and four iPod Shuffles. That’s not to mention the five iPhones which of course all include an iPod. Got that so far?