Controlling the thrill of the till
It’s not the first place that springs to mind when indulging in retail therapy; nor for that matter is Darwin’s theory of evolution. Surprisingly, these are the precise lodestones which can underpin our shopping choices and make us part with more cash than intended. Think of yourself as a savvy shopper? Think again. There are ways and means of making you spend. Welcome to the casino of the mind.
As the big ‘R’ continues to downsize our collective spending power, retailers are under considerable pressure to keep the tills ringing; in particular with a new breed of bargain hunters afoot. It appears the old vanguard of chill-out music, pastel colours and olfactory seduction simply isn’t enough to keep shoppers in store.
