The year that video killed radio’s star

THE immortal words “Ladies and gentlemen, rock ‘n’ roll” launched music television (MTV) thirty years ago this summer on August 1, 1981.

The year that video killed radio’s star

Video Killed the Radio Star by Buggles was the first video to be played. As the ad said, we would never look at music in the same way again. And they were kind of right.

MTV became the world’s first global video music channel. It gave its name to a new term, ’the MTV generation’. It transformed the pop video format. What started off in a downtown hotel room in New York is still going thirty years later. The model might have changed slightly but the brand is still there. It introduced the words Video Jockey (VJ) into the lexicon of popular culture. It’s not just MTV. It’s MTV Ukraine or MTV Africa. There was a time when it did exactly what is said on the tin. Now, reality rules.

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