The king of pop

The Black Eyed Peas frontman has sold an estimated 30 million records, worked with some of the biggest superstars in music and provided Cheryl Cole with a shoulder to sob on when her marriage fell apart.
Above all, he’s that rare pop star who is impossible to pin down. Raised in rough and tumble east Los Angeles, the artist who signs his cheques Williams James Adams has that unusual knack of surprising you just when you think you’ve got him pinned down. One minute he’s hip swivelling his way through a saucy dance routine with BEP singer Fergie (this, lest we forget, is the chap who wrote that swooning paean of feminine beauty, My Humps). The next he’s campaigning on behalf of Barack Obama, or exchanging fist-bumps with close chum Bono.